We are in an era where Facebook buys La Liga rights, a move which was usually exclusive to traditional TV and radio, and airs it for free. Additionally, its algorithms decide which news stories the audience sees and interacts with; and a day without sharing links to stories on social media can cause a significant drop in website traffic of a news company.

How can the traditional media survive in these times?

This address will look at Ghana media business characteristics, the market shares of the various media houses, the types of operational models, new media disruption, and suggestions on ways traditional media can insist on its relevance in this era.

We are in an era where Facebook buys La Liga rights, a move which was usually exclusive to traditional TV and radio, and airs it for free.