Stage 3
12:30 - 13:30
Advertising and Media in the Digital Age: Are We Adapting Fast Enough?

Short thesis

Digital technology grows fast and new solutions are created every day. The advertising and media industries have had to adjust rapidly to these changes, especially in Africa. Are Ghana’s media professionals adapting fast enough to this new digital reality? Are independent consultants dominating media and advertising houses? How can both sides succeed in this developing market? This interactive session will discuss the topic and provide useful tips for media professionals on both sides.


This interactive session will discuss the ways in which the African digital landscape has changed over the past few years, provide tips for media professionals, and examine what the future might look like for the industry.

The session will examine issues such as:

  • What is it that sets successful advertisers/marketers/media professionals apart?

  • How has the digital revolution in media and advertising changed your workflow, for better or worse?

  • What does one need to do in order to succeed in this new reality?

  • Is it really necessary to adapt to the digital landscape? Is this just another passing trend?