Asmaa is a catalyst wearing multiple hats - gender advocate, new economy and digitalization consultant, speaker, writer, and facilitator. A Moroccan-French nomad, she thrives to build bridges between different cultures.
Asmaa has spent the last 6 years consulting on various projects, mainly exploring the links between gender, social innovation, digital transformation and collective intelligence. She leads an innovative edutainment program in the MENA region for the Womanity Foundation, founded the Hyper-Gender project, and is involved in various global networks like OuiShare, Amanitas, Global Innovation Gathering, The Crazy Toads or Emerging Leaders OCP. She also consults for the UNDP, UN Women, MitOst, or the EU, and co-authored 2 books (in French): Société Collaborative and Le Manifeste des Crapauds Fous.
Asmaa grew up in Rabat, and graduated in management from EM Lyon and in international relations in Koç University. She started her career as a business consultant for PwC Paris during 4 years before prototyping her life as a laboratory beyond borders.